A.S.R. bottem up commercials
In the summer of 2020 we made a series of commercials for A.S.R. asset management. This department of one of the biggest insurance companies in the Netherlands had three new products. With the colleagues of the department asset management, we made three videos each about their own product.
It was the wish of ASR to use the the staff members of the department as protagonists in the videos. The presenter was chosen from their own workforce and made the video stand out.
We established the scripts, shot lists and planning together with ASR. It took five days to get all the shots, interviews and general footage. In the five days we learned about the world of asset management and how ASR tries to do this in a responsible manner by investing in green companies that have a social impact.